Online Real Estate Advertising – Real Estate Marketing
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Marketing Tools

How are you gaining new clients?

Are you waiting for them to find you?
Are you reaching out to find them?

The Real Estate Book® & actively reaches out
to home buyers & shoppers through multimedia advertising.

What tools are you using to reach home buyers and sellers?
  • Single property mobile sites
  • Agent mobile sites
  • QR codes
  • Text codes
  • iPhone app
  • Android app
  • Mobile enabled sign riders
  • iTours
  • Social media sharing
  • Luxury sites
  • Hyper-local print advertising
  • Interactive print advertising
  • Direct mail
  • Corporate relocation
  • Call tracking
  • Lead reporting

Home shoppers used an average of
4 sources during their home search.

Home buyers & sellers sought information for
2 weeks prior to contacting an agent.

Roughly, only half of home buyers & sellers
worked with an agent they knew. The rest are new clients.

2011 NAR Profile of Home Buyers & Sellers